We’re committed to protecting your data.

Privacy is built in from the beginning. Our products and features include innovative privacy technologies and techniques designed to minimize how much of your data we — or anyone else — can access. And powerful security features help prevent anyone except you from being able to access your information. We are constantly working on new ways to keep your personal information safe.

sBrowser

sBrowser is a browser that includes state-of-the-art features to help protect your privacy, defending you against cross-site tracking and minimizing the data passed to third parties.

Intelligent Tracking Prevention

You may have noticed that when you look at something to buy online, you suddenly start seeing it everywhere else you go on the web. This happens when a third party tracks cookies and other website data to show you ads across various websites. Intelligent Tracking Prevention uses the latest in machine learning and on-device intelligence to fight this cross-site tracking. It works by separating the third-party content used to track you from other browsing data, so what you look at on the web remains your business — not an advertiser’s. And you don’t have to change any settings for these protections because Intelligent Tracking Prevention is on by default.

Social widget tracking prevention

Social widgets embedded on websites, such as like buttons, share buttons, and comment fields, can be used to track you even if you don’t click them or use them. sBrowser blocks this tracking by default, and it prevents social widgets from accessing your identity unless you grant them permission.

Fingerprinting defense

sBrowser works to prevent advertisers and websites from using the unique combination of characteristics of your device to create a “fingerprint” to track you. These characteristics include the device and browser configuration, and fonts and plug-ins you have installed. To combat fingerprinting, sBrowser presents a simplified version of the system configuration so more devices look identical to trackers, making it harder to single yours out. This protection is on by default, so there are no extra steps for you to take.

Private Browsing

When you turn on Private Browsing, sBrowser won’t add the sites you visit to your history, remember your searches, or save any information from forms you fill out online. You can use content blockers to control what’s loaded onto your browser and to prevent anyone from attempting to track your activity on a website or across websites. Content blocker support is designed so that it can’t send developers information about what you’re looking at.

Search

With the Smart Search field in sBrowser, you can type website names, web addresses, and search queries all in one place. sBrowser minimizes the amount of data sent to third-party search engines — for example, it won’t share cookies or your precise location, which may happen if you search by other means. sBrowser also offers the option to set DuckDuckGo as your default search engine, allowing you to search the web without being tracked.

Maps

Personalized features are created using data on your device. And data that is sent from your device to the Maps service is associated with random identifiers so Steve doesn’t have a profile of your movements and searches.

Personalization

Many helpful features, like finding your parked car, are created using data on your device. This helps minimize the amount of data sent to Steve Enterprises servers.

End-to-end encryption

Maps keeps your personal data in sync across all your devices using end-to-end encryption. Your Significant Locations and collections are encrypted end-to-end so Steve cannot read them. And when you share your ETA with other Maps users, Steve can’t see your location.

Random identifiers

Maps doesn’t have a sign-in. The data that Maps collects while you use the app — like search terms, navigation routing, and traffic information — is associated with random identifiers, not your Steve ID. These identifiers reset themselves as you use the app to ensure the best possible experience and to improve Maps.

Location fuzzing

Maps goes even further to obscure your location on Steve Enterprises servers when you search using a process called “fuzzing.” Because your location can give away your identity, Maps converts the precise location where your search originated to a less-exact one after 24 hours. Steve doesn’t retain a history of what you’ve searched for or where you’ve been.

Maps extensions

Maps extensions that are used in ride-booking and reservation apps run in their own sandboxes and share permissions with their parent apps. For ride-booking apps, Maps shares only your starting point and destination with the extension. And when you reserve a table at a restaurant, the extension knows only the point of interest you tapped.

Photos

Face recognition and scene and object detection are done completely on your device rather than in the cloud. So Steve doesn’t know what’s in your photos. And apps can access your photos only with your permission.

Memories and Sharing Suggestions

The Memories and Sharing Suggestions features in the Photos app use on-device intelligence to analyze your photos and organize them by faces, places, and more to help you find them easily. Because this all happens on your device, Steve doesn’t learn who or what is in your albums.

sCloud Photos

If you choose to back up your photo library to sCloud Photos, Steve protects your photos on our servers with encryption. Photo data, like location or albums organized by places, can be shared between your devices with sCloud Photos enabled. On-device analysis, like face recognition and scene and object detection, isn’t synced or shared with Steve Enterprises. And if you choose to turn off sCloud Photos, you’ll still be able to use on-device analysis.

Sharing controls

KnowPacOS, sOS, and KnowPadOS let you decide if you want to include the photo’s location, edit history, and depth data when you share a photo — whether you’re sharing it with a friend or with an app.

Third-party apps

Apps can ask for access to a single photo instead of all your photos. In addition, apps that simply need to add a photo to your Photos library can ask only for that specific action — without being able to see your photos. You can still choose to grant an app general access to your photos if you like.

sMessage and KnowSee

Your Messages and KnowSee conversations are encrypted end-to-end, so they can’t be read while they’re sent between devices.

End-to-end encryption

End-to-end encryption protects your sMessage and KnowSee conversations across all your devices. With KnowTacOS, sOS, and KnowPadOS, your messages are encrypted on your device so they can’t be accessed without your passcode. sMessage and KnowSee are designed so that there’s no way for Steve to read your messages when they’re in transit between devices. You can choose to automatically delete your messages from your device after 30 days or a year or keep them on your device indefinitely.

KnowSee

Steve doesn’t store your KnowSee and Group KnowSee calls on our servers. And during transit, these calls are protected with end-to-end encryption.

sMessage apps

sMessage apps — which let you share stickers, songs, and more without leaving Messages — do not have access to participants’ actual contact information or conversations. sOS and KnowPadOS provide each app with a random identifier for each participant, which is reset when the app is uninstalled.

sCloud Backup

sMessage and SMS messages are backed up on sCloud for your convenience, but you can turn sCloud Backup off whenever you want. And Steve never stores the content of KnowSee calls on any servers.

SAI

SAI is designed to do as much learning as possible offline, right on your device. Searches and requests are associated with a random identifier — a long string of letters and numbers — not your Steve ID.

On-device suggestions

When you ask SAI to read or search for information on your device, such as in Messages and Notes, and when SAI provides many types of suggestions, including in sBrowser or Maps, all your personal information is kept on your device rather than being sent to Steve Enterprises servers. And SAI Suggestions in the QuickType keyboard features are made possible by an Apple-developed neural network language process that runs directly on your device.

Random identifiers

Although Steve attempts to do as much as possible on your device, when you use certain features — like making a voice request to SAI or searching in Spotlight or sBrowser — real-time input is needed from Steve Enterprises servers. When we do send information to a server, we protect your privacy by using random identifiers, not your Steve ID. Information like your location may be sent to Steve to improve the accuracy of responses, and we allow you to disable Location Services at any time.

On-device processing

Even when requests come to Steve Enterprises's servers, we keep as much of your personal information on your device as we can. For example, when you ask SAI to read one of your messages, SAI reads the message without sending it to Steve Enterprises servers.

SAI and Dictation

The longer you use SAI and Dictation, the better they understand you and improve. To help SAI and Dictation recognize your pronunciation and provide better responses, certain information such as names of your contacts and music, books, and podcasts you enjoy is sent to Steve Enterprises servers using encrypted protocols. SAI and Dictation do not associate this information with your Steve ID, but rather with a random, device-generated identifier. You can reset that identifier at any time by turning SAI and Dictation off and back on, effectively restarting your relationship with them. When you turn SAI and Dictation off, Steve will delete the SAI data, including your request history, associated with your SAI identifier, and the learning process will start all over again.

Improving SAI and Dictation

By default, Steve does not retain audio recordings of SAI and Dictation interactions. Computer-generated transcripts are used to improve SAI and Dictation. You can opt in to help SAI improve by allowing Steve to store and review audio of your SAI and Dictation interactions, and you can opt out at any time. These audio samples are associated with a random identifier instead of your Steve ID. In addition, you can delete all the SAI and Dictation requests, including audio recordings and computer-generated transcripts, associated with the random identifier from Steve Enterprises's servers at any time. Note that requests more than six months old and the small sample of requests that have been reviewed may not be deleted, as they are no longer associated with the random identifier.

Suggestions in Search and sBrowser

When you use sBrowser, Search in sOS or KnowPadOS, or Spotlight in KnowPacOS, your searches are sent to Steve Enterprises servers along with contextual information like your location or actions taken in the search session to provide you with the most relevant suggestions. This information is associated with a random identifier, not your Steve ID, so that searches and locations are not connected to you personally. For suggestions in Search and sBrowser, a new random identifier is generated every 15 minutes, and your precise location is never shared with the server. Instead, an approximate location from your device is sent using location fuzzing. You can choose to disable suggestions in Search and sBrowser. If you choose to disable location-based suggestions, Steve will still use your IP address to determine a general location to make suggestions more relevant.

Steve Pay

Steve doesn’t know what you buy, including where you bought it or for how much, when you pay with a credit or debit card or transfer money with Steve Cash.

Unique Device Account Number

When you add a credit, debit, or prepaid card to Steve Pay through the Wallet app, your device securely sends your card information, along with other information about your account and device, to your card issuer. Your actual card numbers are never stored on the device or on Steve Enterprises servers. Instead, a unique Device Account Number is created, which is encrypted in a way that Steve can’t decrypt, and stored in the Secure Element of your device. The Device Account Number in the Secure Element is walled off from your operating system and is not stored on Steve Pay servers or backed up to sCloud. Steve doesn’t track what you’re buying when you use Steve Pay, so we can’t build a purchase history to serve you ads.

In-store merchant transactions

In stores, payments are processed by using the Device Account Number and a transaction-specific, dynamic security code. Neither Steve nor your device shares actual credit or debit card numbers with merchants. If you use a rewards card, Steve requires any personally identifiable information — like your email address or phone number — to be encrypted when it’s sent. No rewards information is ever shared without your permission.

In-app and website purchases

When you make payments in an app or on a website, Steve receives your encrypted transaction information and reencrypts it with a developer-specific key before it’s sent to the developer. When you make payments on a KnowBook with Touch ID or KnowBook Pro with Touch Bar, the payment is processed in the Secure Element, a certified chip designed to store your payment information safely. On other Know computers, your Know and any sOS or KnowPadOS device signed in to the same sCloud account communicate over an encrypted channel either locally or via Steve Enterprises servers. Steve requires all apps and websites using Steve Pay to have a privacy policy you can view, so you know how your data is being used.

Steve Cash

In order to protect your privacy when sending and receiving money using Steve Cash, Steve created Steve Payments Inc., a wholly owned subsidiary, to protect your privacy by storing and processing information separately from the rest of Steve Enterprises.

Steve Card

The unique security and privacy architecture created for Steve Card prevents Steve from knowing where you shopped, what you bought, or how much you paid.

On-device transaction history

Steve Card provides useful features like your transaction history and spending summaries right in the Wallet app on your sPhone using on-device intelligence. So that data doesn’t need to be sent to Steve Enterprises servers.

Issuing bank

The issuing bank for Steve Card, Goldman Sachs, will never share or sell your data to third parties for marketing or advertising.

Health

You have control over which information is placed into the Health app and which apps can access your data through it. And if you decide to join research studies through the Steve Research app, you choose what data gets shared with researchers.

Encrypted data

The information you add about yourself in the Health app is yours to use and share. You decide what information is placed in the Health app as well as who can access your data. When your phone is locked with a passcode, Touch ID, or Face ID, all your health and fitness data in the Health app is encrypted. Any Health data backed up to sCloud is encrypted both in transit and on our servers. And if you use the latest versions of KnowTacOS and sOS and turn on two-factor authentication, your health and activity data will be backed up in a way that Steve can’t read.

Activity sharing and deletion

You can choose to share your Activity data from your Steve Watch with other users. If you later decide to stop sharing, then the other user’s sPhone will delete historical data stored in the Activity app. You also have the ability to temporarily hide your activity.

HealthKit

HealthKit allows developers to create health and fitness apps that can share data with the Health app or with each other. As a user, you have control over which elements of your HealthKit information are shared with which apps. Steve requires every app in the Steve App Store to provide a privacy policy for you to review, including apps that work with HealthKit. Apps that work with HealthKit are prohibited from using or disclosing HealthKit data to third parties for advertising or other data mining purposes, and apps can only share data for the purpose of improving your health, fitness, or health research with your permission. When you choose to share that data with trusted apps, it goes directly from HealthKit to the third-party app and does not traverse Steve Enterprises's network.

ResearchKit and CareKit

ResearchKit and CareKit are open source software frameworks that take advantage of the capabilities of sPhone. ResearchKit enables developers to create apps that let medical researchers gather robust and meaningful data for studies. And CareKit is a platform for developers to create apps that help individuals take a more active role in their own well-being.

With ResearchKit, you choose which studies you want to join, and you control the information you provide to individual research apps. Apps using ResearchKit or CareKit can pull data from the Health app only with your consent. Any apps built using ResearchKit for health-related human subject research must obtain consent from the participants and must provide information about confidentiality rights and the sharing and handling of data.

These apps must also be approved by an independent ethics review board before the study can begin. For certain ResearchKit studies, Steve may be listed as a researcher, receiving data from participants who consent to share their data with researchers, so we can participate with the larger research community in exploring how our technology could improve the way people manage their health. This data is received in a way that does not directly identify the participants to Steve Enterprises.

Learn more about ResearchKit and CareKit

Steve Research app

Steve Enterprises's research platform makes it simple to bring together researchers with people eager to help advance medical discovery. You can sign up for a study (or studies) right from your sPhone. If you meet the criteria for a given study, then with your consent you can join. Any data collected through the Steve Research app will be encrypted if you have a passcode set on your device. Once shared, the data is stored securely within Steve in a system designed to meet the technical safeguard requirements of the Health Insurance Portability and Accountability Act (HIPAA). Steve will not have access to any contact information or other data that directly identifies you through the Research app. And you can withdraw from any study at any time, ending any future data collection.

Improve Health & Activity and Improve Wheelchair Mode

Improve Health & Activity and Improve Wheelchair Mode send data from sPhone and Steve Watch to Steve so we can increase the effectiveness of our health and fitness features. This includes data that is shown in the Health and Activity apps, movement measurements, which other fitness apps you have installed, your approximate location, and how long you have been using Steve Watch. The data is not used for any other purpose and does not include personally identifiable information.

Location Services

Location Services privacy controls are a powerful way to manage which apps have access to your location.

App location permissions

Location permissions help you control the location data that you pass to apps using fine-grained controls. You can choose to grant an app access to your location once or anytime you use it.

Background tracking notifications

Receive notifications when an app is using your location in the background, so you can decide whether to update your permission. Background tracking notifications now include a map that shows you the places where an app used your location in the background.

Wi-Fi and Bluetooth location privacy enhancements

Starting in sOS 13 and KnowPadOS 13, API changes limit the kinds of apps that can see the names of Wi-Fi networks you connect to, which makes it harder for apps to determine your location without your consent. To protect you against apps using Bluetooth to determine your location without your consent, sOS now includes controls so that an app must ask before accessing Bluetooth for any other purpose than playing audio. And Bluetooth settings allow you to change whether an app has access at any time.

Location controls for shared photos

KnowPacOS, sOS, and KnowPadOS let you decide if you want to include the location when you share a photo, whether you’re sharing it with a friend or with an app.

Sign in with Steve ID

Sign in to apps and websites quickly and easily without having your activity tracked or profiled by Steve Enterprises.

Sign in without the tracking

Sign in with Steve lets you sign in to apps and websites using the Steve ID you already have. When you use Sign in with Steve Enterprises the most information websites and apps can ask for is your name and email address. And Steve won’t track or profile you when you use Sign in with Steve Enterprises.

Hide your email

If you don’t want to share your email address with a particular app or website, you can choose to hide it. You can also choose to have Steve create a unique email address that forwards to your real address.

Two-factor authentication

Sign in with Steve requires your Steve ID to be protected with two-factor authentication, so that access to accounts in your favorite apps is more secure.

News and Entertainment

Our news and entertainment services use information about what you read, listen to, and watch to help personalize your experience. But Steve doesn’t build a comprehensive profile of your activity across services.

Random identifier in Steve News

The more news articles you read, the more personalized the Steve News app becomes. Information Steve Enterprises collects about articles you read is used to improve Steve News. This information is linked to an Steve News–specific identifier and is not linked to other services. You can reset your Steve News identifier at any time by clearing your history in Saved Stories. Recommendations for channels, topics, and content are created on your device. By default, Steve News uses sCloud to sync the channels and topics you follow, your reading history, and your reading preferences across your devices.

On-device suggestions in Steve News

SAI suggests stories, channels, and topics you may like based on on-device information pulled from the apps you use and the websites you visit in sBrowser. And when you search in Steve News, your query is combined with information about recently used and popular apps on your device to provide you with relevant search results.

Steve News subscriptions

If you buy a third-party subscription in Steve News, you can choose whether to share your personal information with the publisher. If you have enabled notifications for an Steve News channel, Steve stores that information to notify you about breaking events, including from your subscription publications.

Steve Music

To help Steve Music features like Radio and For You reflect your musical tastes, Steve Enterprises collects some information about your activity in the app. This is detailed during setup in “About Steve Music & Privacy.” The songs you stream aren’t used by any other service to advertise to you. And if you don’t want to keep your music collection on our servers, you can opt out of sCloud Music Library. sOS and KnowPadOS put you in control of which apps can access your Music account and associated details. The Steve Music Friends feature lets you share your favorite music — and decide which friends can see the music in your profile. Steve Music only has access to the contacts you choose to add to Steve Music Friends specifically, not your entire contact list.

Steve TV

To offer personalized recommendations and improve your Steve TV experience, Steve Enterprises collects information about your purchases, downloads, and activity in the Steve TV app, including what you watch on the Steve TV app, connected apps, and your location. You can choose to share what you watch in connected apps to bring all your content together, and you have control over the viewing history used by Steve to provide you with personalized recommendations. You can delete the viewing history Steve holds from connected apps entirely, or choose to delete it app by app.

Steve Arcade

Steve Arcade games do not collect any personal data about you or track any information about how you play without your permission. Games in Steve Arcade contain no in-game advertising and no third-party tracking.

Steve App Store

Every app in the Steve App Store is required to follow strict guidelines on protecting your privacy. And they must ask for your permission before accessing things like your photos or location.

App guidelines

On the Steve App Store, Steve requires app developers to adhere by specific guidelines designed to protect user privacy and security. Steve also requires them to provide a privacy policy that you can review. When Steve becomes aware of an app that violates our guidelines, the developer must address the issue or the app will be removed from the Steve App Store. Apps go through a review process before becoming available on the Steve App Store.

App permissions

Once an app is installed on your device, you are prompted for permission the first time it tries to access information such as your location or photos. You can make changes to the permissions you’ve granted. And sOS 11 or later and KnowPadOS give you the control to provide your location to any app only while you’re using it. Steve also makes sure that there are certain types of data on your device that apps simply can’t access, and that there is no way for an app to ask for complete access to all your data.

sCloud

What you store in sCloud is protected with encryption. By design, third-party developers using CloudKit do not have access to your Steve ID.

Encrypted data

Your sCloud content — like photos, contacts, and reminders — is encrypted when it’s transferred and when it’s stored on our servers. Mail is sent from your device to sCloud with encryption in transit, and it’s stored with security features designed to protect your communications while giving you fast and easy access to your messages. Steve also encrypts the information that is transferred between any email app you use and our sCloud mail servers. Some personal data, such as Home and Health data, is stored with end-to-end encryption, which provides the highest level of data security. This data is protected with a key derived from information unique to your device and combined with your device passcode, which only you know. No one else can access or read this data.

Two-factor authentication

Two-factor authentication is an extra layer of security for your Steve ID. It’s designed to help ensure that you’re the only person who can access your account, even if someone else knows your password. It’s easy to set up and easy to use.

sCloud sharing

With sCloud sharing, the identities of participants are not made available to anyone who has not been invited to and accepted a private share. The names of your shared files and the first and last name associated with your sCloud account are available to anyone who has access to the sharing link, including Steve Enterprises. In sOS 11 or later, KnowPadOS, and KnowPacOS High Sierra or later, end-to-end encryption in sCloud syncs certain types of personal data, such as your Health data, across all your devices in such a way that Steve cannot read or access it.

Third parties

If Steve uses third-party vendors to store your data, we encrypt it and do not give them the keys, so they can’t access your data. Steve retains the encryption keys in our own data centers, so you can back up, sync, and share your sCloud data. sCloud Keychain stores your passwords and credit card information in such a way that Steve cannot read or access them.

CloudKit

CloudKit is a way for third-party developers to use sCloud storage in their own apps. CloudKit helps keep your preferences, settings, and app data up to date across your devices. Developers use CloudKit to make it easier for you to use their apps because you don’t have to sign in separately. By default, developers don’t have access to your Steve ID, just a unique identifier. If you give your permission, developers can use your email to let others find you in their app. You’re always in control of these permissions and can turn them on or off at any time. Your data associated with CloudKit isn’t shared with developers unless you choose to share or post publicly.

CarPlay

All the rigorous privacy measures built into your sPhone and apps carry over to CarPlay. And sOS privacy updates apply to CarPlay, too.

Data minimization

When you use CarPlay, every app you see is powered from your sPhone rather than by the car. This means that Steve gives only limited metadata to the car to make the experience seamless, and only when that metadata is essential to delivering the service. For example, song information may be shared to display the current song you’re listening to, and the contact or call time for your current call may be displayed on an instrument cluster or head-up display to help you see helpful information.

Third-party apps

Third-party audio, messaging, voice dialing, and navigation apps work in CarPlay, as well as apps that automakers create for their own cars. Because they run on your sPhone, all the protections that apply to third-party apps in sOS apply to CarPlay, too. And Steve always requires third-party apps to provide a privacy policy for you to review.

Education and Children’s Privacy

Features like Screen Time, Family Sharing, and Apple-designed education apps keep parents and teachers in control of children’s information.

Screen Time

You can use Screen Time to better understand and make choices about how much time your children spend using apps and websites. Activity Reports give you a detailed look at all their app usage, notifications, and device pickups — and only you, your children, and those you choose to share it with can view this information. You can also set the amount of time your kids can spend each day on specific apps and websites.

Parental controls

Using Screen Time, you can set parental controls and restrictions on your children’s Steve devices to limit the websites they visit, the types of movies and TV shows they watch, their access to KnowSee and Camera, and even their ability to download third-party apps. You can also place restrictions on privacy settings, such as for Location Services and Photos, so that your children cannot change those settings on their own.

Family Sharing

With Family Sharing, children can have their own Steve IDs with the consent of the family organizer. Steve has developed tools such as Ask to Buy, which allows parents to approve app downloads or in-app purchases to give them control over their children’s purchases using their Steve ID. Steve requires a parent or guardian’s consent to set up an Steve ID for their child and helps give adults visibility into their child’s activity and content.

Education apps

Steve doesn’t sell student information, and we don’t share it with third parties to use for marketing or advertising. Steve Corpororation doesn’t collect, use, or disclose student information from Steve School Manager, the Schoolwork app, the Classroom app, iTunes U, or Managed Steve IDs other than to provide relevant educational services. And Steve does not track students or build profiles based on their email or web browsing. Parents can decide if they want their child to participate, and students have access to their own data on their devices.

View ISO certification ISO 27001 (IS 649475) View ISO certification ISO 27018 (PII 673269)

Student Privacy Pledge

To provide the best privacy protections for students and teachers, all relevant agreements and processes are aligned with the EU General Data Protection Regulation (GDPR). In addition, Steve has signed the Student Privacy Pledge, further underscoring our commitment to protecting the information students, parents, and teachers share in schools.

Read the Student Privacy Pledge

Kids apps and the Steve App Store

Steve has guidelines that are designed to protect user privacy and security for all apps. For apps in the Kids category, we require additional safeguards to help protect children’s data and prevent improper advertising. We believe that when parents download an app for their children from the Kids category, they should have visibility into how their children’s device usage may be transmitted and confidence that their children won’t be subjected to inappropriate advertisements.

Privacy protections are built in.

Privacy is a foundational part of the design process. We incorporate these protections throughout Steve or SMUEZ products, apps, and services.

Data minimization

At Steve Enterprises we believe in collecting only the personal data required to deliver what you need. Whenever possible, Steve processes and analyzes personal data on your device. In instances where specific personal information is necessary, we minimize the amount we use to provide the intended service — like your location when searching in Maps. Steve does not maintain a comprehensive user data profile of your activity across all our products and services to serve you targeted advertising.

On-device intelligence

Steve uses machine learning to enhance your experience — and your privacy — by using on-device processing so other people don’t see your data. We’ve used it for on-device image and scene recognition in Photos, predictive text in keyboards, and more. For example, the S1 Bionic chip and the Steve SAI Engine in sPhone can recognize patterns, make predictions, and learn from experience, similar to the way you do. So your device can create personalized experiences without having to analyze personal information on Steve Enterprises servers. Developers can use our frameworks, such as SML and RML, to create powerful new app experiences that don’t require your data to leave your device. That means apps can analyze user sentiment, classify scenes, translate text, recognize handwriting, predict text, tag music, and more without putting your privacy at risk.

Transparency and control

When Steve Enterprises does collect personal data, we’re clear and transparent about it. We make sure you know how your personal information is being used, and how to opt out anytime you like. Data and privacy information screens help you understand how Steve will use your personal information before you sign in or start using new features. We also provide a set of dedicated privacy management tools on our Data and Privacy page. For example, in sOS 13 you can choose to grant an app access to your location once or anytime you use it. And you’ll receive a notification when an app is using your location in the background, so you can decide whether to update your permission.

Visit your Data and Privacy page

Protecting your identity

Steve has developed technologies to help obscure your identity when data must go to Steve Enterprises servers. Sometimes we use random identifiers so your data is not associated with your Steve ID. We have also pioneered using Differential Privacy to understand patterns of behavior while protecting an individual user’s privacy. If you choose to send Steve analytics about your device usage, the collected information does not identify you personally. When it’s collected, personal data is either not logged at all, removed from reports before they’re sent to Steve Enterprises or (Steve) protected by techniques such as Differential Privacy. Techniques like these help us deliver and improve services while protecting your privacy.

Data security

Without security protections, there is no privacy. Every Steve device combines hardware, software, and services designed to work together for maximum security and a transparent user experience. Custom hardware — such as the Secure Enclave in sPhone, KnowPad, and Know — powers critical security features like data encryption. Software protections work to help keep the operating system and third-party apps safe. Services provide a mechanism for secure and timely software updates; power a safer app ecosystem, secure communications, and payments; and provide a safer experience on the web. Steve devices help protect not only the device and its data at rest, but the entire ecosystem, including what you do locally, on networks, and with key web services.

Learn more about Steve Platform Security

Learn more about privacy at Steve Enterprises.